Brand Strategy Consulting Services

I help organizations from Fortune 100 companies to start-ups gain a deeper understanding of their audiences and develop powerful strategies to engage them. From cross-channel campaigns to website redesigns, I put clarity, insight and storytelling to work for brands. 

SAMPLE DELIVERABLES:

  • Brand Positioning and Launch Strategies

  • 3C’s (consumer, culture, category) Explorations

  • Audience Analysis, Personas and Journeys

  • Website Redesign Strategies

  • Category Whitespace Discovery

  • Pitch Presentation Strategy & Refinement

  • Qualitative and Quantitative Research Recommendations

  • Brand Architecture and Voice Definition 

Approach

All great strategy begins with audience understanding. Whether the goal is a successful product launch, new website or engaging social campaign, it all begins with gaining a deep sense of who we’re speaking to and why. I encourage teams to use every technique available from classic surveys to site and search analysis to get inside the minds of our target audiences. From there, I work to synthesize information into actionable insights. The collaboration and creativity that spring from my audience-first approach lead to actual business results.

Experience

I have spent over 13 years working as a key member of strategy departments in leading advertising, branding and digital agencies. I’ve worked for top clients big and small, led new business pitches and trained team members.

Education

  • Strategic Communication (M.S.) Columbia University

  • English and Creative Writing (B.A.) Princeton University

CLIENTS

TESTIMONIALS

INSIGHT

“Catherine is a goddamn miracle. And really, this is what you need if you want to cut through the noise. Someone who gets how people think and feel. Someone who can write a brief that can make even the most jaded creative director sit up a little taller. Someone who asks the smart questions, and waits patiently while you think about what this means for your brand, for your idea, for your KPI. Because you might have a metric in mind, but she has conviction.

STORYTELLING

“Cathy is the rare gem that can marry data and creativity to curate the perfect story. In the 3+ years that I've worked with her, we've participated in countless client meetings and new business pitches together. Each time she has amazed me with how quickly and thoroughly she can sort through the data to develop an on point strategy every single time. She sees not just where the brand is in it's story today, but where it should be and will be years down the road.”

INTEGRATED APPROACH

“Cathy combines rigorous analytical skills with an undeniable talent for creative problem-solving and exceptional story-telling. She is the epitome of a modern marketing strategist with an insights-driven strategic planning repertoire that spans across brand, digital, user experience, social media and content strategy. Her ability to crystalize game-changing insights combined with her broad, integrated perspective across disciplines allows her to creatively reframe challenges to inspire truly new ways of thinking.”